This is the fifth in a series of six posts on compliance issues with various online platforms. The first post was about YouTube. The second post was about Facebook. The fourth post discussed Instagram. Last week’s post was about Twitter. Today’s post will cover Snapchat. The sixth and final post in the series, on April 12, will be about Reddit.
Snapchat is an app-based photo and video messaging service. Upon its initial release in 2011, Snapchat grew quickly in popularity due to its novel feature which allowed users to share messages that then disappeared. This concept evolved from a person-to-person design to then include a chronological timeline of stories and content sponsored by brands, media groups, and influencers.