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Best Practices

Key compliance culture values for promoting employee integrity

Employee integrity is the cornerstone value for establishing organizational integrity, and therefore for the success of any compliance program. As fundamental as employee integrity is, it is also complex, elusive, and affected by a huge array of factors and influences. Perceptions and biases can defeat individual intentions for ethical behavior. External forces on the decision-making process and the impact of management in a complicated organizational structure and business world can defeat incentives for integrity and honesty.

What can a compliance program do to address the need for employee integrity in a world which presents so many obstacles and hindrances to developing and maintaining this trait? Compliance professionals should be the organizational standard bearers for encouraging good people to do good things and limiting access of the occasional bad people to do bad things. This message can be very simple and should focus on reinforcing positive perceptions of corporate values and leadership expectations so that employees aspire to model their own character within this.

  • Openness: Transparency and honest, active communication are crucial to the success of a compliance program. Employees must see that openness of communication and transparent reporting and sharing are highly valued. Open communication is directly linked to reduction of reputational risk and perceptions of greater honesty. Establishing a culture where employees feel it is encouraged or expected to speak up and speak out requires management to be meaningfully open, accessible, and relatable. In an environment where employees feel that all behavior and performance can be discussed openly, they will also be aware that it will all be noticed, and therefore will feel positive pressure to meet best expectations for integrity.
  • Clarity: Clarity of expectations and perceptions is essential for a culture of integrity. As with all objectives for compliance culture at an organization, norms and values must be clear and consistent across all employee populations. Communicating different or confusing messages, or giving information that impacts everyone to only some and leaving others out to hear it indirectly, is disastrous for imbedding ethical traits in an organization. Clarity promotes understanding and discussion, both of which are necessary for employees to take up the cultural objectives of the organization as their own.
  • Leadership: Tone at the top is just the first step. Leadership should be encouraged as a professional competency at all levels in the organizations, so that advocacy for the compliance culture can take root everywhere. Employees need to see leaders speaking up about the importance of integrity, but they individually also need to feel they are in the position to speak up themselves, and will be looked upon as vested with responsibility for their own integrity and choices in everyday ethical dilemmas.
  • Trust: Trust is the most simple factor for encouraging integrity in organizations, and indeed in all interactions and relationships, and it is also one of the most difficult and fraught qualities to meaningfully establish and maintain. Trust is constantly threatened and questioned. It cannot be given automatically and still have meaning, but it must be given confidently and with expectation that it will be received in return. Investments in mutual trust cannot be forced or demanded. The pain of having colleagues or managers who are not trustworthy can cause deep damage in teams and organizations and impede individual development. The only solution to this is to see trust as a reward and an ongoing evaluation, and to embrace frank and open dialogs which can help to resolve prior mistrust and discourage future violations.
  • Engagement: Engagement discussions usually focus on employees, but the quest for achieving it starts with management. Employees should see that management follows up, takes integrity seriously by individually espousing all the values, responds visibly to problems and complaints, and confronts issues boldly and confidently. Management engagement in the compliance culture should embrace professional skepticism and pursue public accountability. When employees see this, then they are empowered in turn to engage with their direct managers, peers, and direct reports to have discussions about integrity matters and to demonstrate all the traits that support ethical decision-making.

Modelling the key values of a compliance culture to create strong organizational drivers for integrity should be the focus of the conduct objectives of every compliance program. The fundamental message should be that performance and behavior linked to demonstrating integrity will be encouraged and appreciated.

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Compliance in current and historical events

Ford Pinto and organizational integrity

The Ford Pinto debacle of the 1970s demonstrates vividly that focusing on commercial pursuits at the expense of integrity considerations can have a disastrous effect on consumer safety.  No historical survey of organizational ethics and decision-making is complete without a study of the controversial production of this vehicle.

The Ford Pinto was a subcompact car made and sold by Ford Motor Company from 1970-1980. The design of the car left it vulnerable to fire in the event of a rear-end collision due to the location of the fuel system between the rear axle and rear bumper. Though crash testing indicated heightened risk, and safety was questioned by some engineers, Ford proceeded with manufacturing the vehicle as designed. As early as 1973, Ford began receiving reports of catastrophic injuries in fires after rear-end collisions at low speeds in Pintos. Relying on standard review routines, Ford found no justification for a recall. Issues with the Pinto’s safety and continued non-action on the part of Ford continued until Ford finally recalled the Pinto in 1978, while claiming it was only doing so due to public outcry and still not acknowledging any design defect in the car. Subsequently over 100 lawsuits were brought against Ford in connection to the Pinto.

This is perhaps the seminal case of business choices to value commercial interests over consumer protection. Individual designers and engineers at Ford realized that the Pinto could have safety issues, but they worked under immense time pressures and in a structured, hierarchical project management system where people made decisions that were disconnected from the ultimate outcome of the product. The production of the Pinto was a process dominated by routines that emphasized expediency and profit. Relaxed regulations due to political pressures on the marketplace meant that companies like Ford Motor Company could choose whether it was economical or expedient to meet certain standards rather than making these decisions based on regulatory requirement or safety concerns alone.

The Ford Pinto case also lays bare the “bad apples” theory of ethics, in which corporate scandals that harm the public are often blamed on a bad person doing bad things. In reality, most people involved in these situations are good people who do not intend to do bad things, but make choices in isolation or under duress, as part of routines, which have a knock-off effect and can lead to disastrous results later.

For a very complete and powerful contemporary analysis of the Ford Pinto case, Mark Dowie’s 1977 Pinto Madness article in Mother Jones is a must-read.