Tag: ethics

Categories
Best Practices

Compliance practices for encouraging whistleblowers

Whistleblowers are people who speak up to expose information or activities indicating wrongdoing by individuals, departments, or organizations. They may reveal this information internally, such as to a supervisor or to a designated business unit or hotline. They may also reveal it externally, such as to regulators, supervisors, or the media. Corporate cultures should enable employees to have the courage and compulsion to act as whistleblowers in situations where it may be necessitated.

  • Set clear expectations for conduct: The most ethical corporate culture is one that has clear values and norms which can be expressed and reinforced at all levels. A culture in which expectations about employee and organizational integrity are expressed openly and referred to in justifying business decisions is a culture where employees will also be comfortable challenging behavior and choices which appears to fall outside of those expectations. An organization’s culture should be openly intolerant to unethical behavior and explicit about the right processes and practices. This way, deviations can be easy to see for participants and ethical blindness or responsibility shifting can be replaced with compliance awareness and individual accountability. People will have the confidence to speak up about wrongdoing if they are certain that they know and believe in what the right action should be.
  • Model speaking out from the top: The tone at the top is an important driver of whistleblowing. Employees should see that leadership also speaks up boldly against wrongdoing and admits to shortcomings or omissions. Senior management and/or supervisory board members should be visibly engaged in seeking to prevent, identify, and correct inappropriate conduct and practices. If employees see that those at the top of the organization are reinforcing the cultural principle of exposing problems, then they will respect the necessity of this role and be empowered to take it seriously.
  • Facilitate ease of access to reporting: A major reason why employees do not take action is because they do not know how. All employees should be provided with information about whistleblowing procedures and given the opportunity to ask questions and check understanding, including discussing dilemmas, about when whistleblowing would be appropriate or applicable. It is also imperative that the mechanism for the whistleblowing, once the employee endeavors to do so, is accessible and publicized. If there is a hotline, a dedicated mailbox, or a specific person to reach out to, then employees should be able to find and follow the procedure without being discouraged by undue difficulty of the process.
  • Provide active feedback: People will not act as whistleblowers if they believe nothing will come of their reporting. Organizations must actively recognize people who come forward and keep them as informed as possible of steps that are being taken. Employees must know that if they step up to report an issue, they will be listened to meaningfully and that the appropriate people will take action. Constructively listening to the person who is whistleblowing is the first necessary step. Then, the employee should be kept informed of what will follow and, once any investigations are complete, the outcome. This way the employee knows that taking on the responsibility and risk of stepping forward will be attended to with the appropriate seriousness.
  • Control against retaliation: Most importantly, whistleblowers should be protected and shielded from recrimination. While false claims or dubious motivations need to be discouraged, genuine whistleblowers who wish to reveal and stop harmful business practices should not be punished. In order to enable people to come forward as whistleblowers, organizations must adequately reassure employees that they will not face termination, demotion, harassment, or other mistreatment in response. Corporate cultures must forbid professional retaliation in any form in order to create an environment where an employee with evidence of unethical or fraudulent business practices could step out as a whistleblower.

The role of the whistleblower is extremely important in raising the legal, ethical, and compliance standards of organizations. Having a corporate culture in which this reaction to wrongdoing is promoted is, in and of itself, crucial for developing a controls framework which prevents and addresses misconduct effectively.

Categories
Compliance in popular culture

Selected lectures on dishonesty and mistrust

In a follow-up to last Friday’s collection of videos on honesty and trust, now the polar opposite, dishonesty and mistrust. It is equally important to understand the motivations behind unethical behaviour as it is to have a view of the reasons for good behaviour. Unsurprisingly, most often these impulses are intimately related. Dishonesty, for example, is encouraged when individuals do not see trustworthiness as an important measure of success or character. On the other side, giving trust is very difficult when credibility has not been established.

  • How to spot a liar (Pamela Meyer) – Lying is not always motivated from a desire to be actively dishonest. It can be automatic, implusive, or even motivated by altruism, insecurity, or curiosity. However, it is always deceptive. Understanding the “tells” that people give when they are being dishonest is important in remaining alert and checking for credibility before giving trust.
  • How to Spot Liars at Work and How to Deal with Them (Carol Kinsey Goman) – Also in the domain of reading people’s non-verbal cues to detect their dishonesty, there are signs specific to the workplace that someone is not trustworthy and dynamics of co-working or being in a team setting that may make people more likely to lie. Identifying when colleagues are lying and understanding why can be a management technique if this is applied to trying to create a tailored environment that will protect and reward honesty. Successful leaders will communicate clearly that they expect their employees to be truthful and will measure honesty and ethical decision-making as part of their performance.
  • The truth about dishonesty (Dan Ariely) – Self-betrayal and the rationalization it provides are major motivators of dishonest behaviour. Intrinsically, people lie and break promises to themselves in every dishonest act they do, because they are overriding their own ideas about right and wrong to give themselves permission to proceed. In this way individuals persuade themselves to ignore their conflicts of interest or flaunt what is socially acceptable because they have deceived themselves into thinking their behaviour is necessary or justified.
  • Why we think it’s OK to cheat and steal (sometimes) (Dan Ariely) – Behavioural economics goes further even than the above, to suggest that people do not always have to actively be dishonest to themselves to be deceptive to others. Possibly, people actually think lying or behaving immorally is acceptable because cultural norms often tolerate and dismiss “minor” dishonesty. Situational context, intuition, or heuristics can be very powerful and override the individual’s obligation to question or consider right from wrong. All opinions about moral behaviour should be thoroughly challenged in order to avoid relying upon false assumptions.
  • The future of lying (Jeff Hancock) – In scenarios such as taking an exam with the opportunity to cheat or filling out a form with the possibility of misstating information, moral reminders of individuals’ legal or social obligations to tell the truth have proven effective in curbing dishonest choices. Could technology and the internet, influences in our society which seemingly have made the truth ever more remote, actually discourage lying by making people’s statements and representations permanent and searchable? Perhaps the accountability of the internet to record everyone’s personal records can encourage them to avoid discrepancies by resisting dishonesty.

Causes of, and rationalizations for, dishonesty and lack of trust are everywhere in both business and life. Because of how common these forces are, it is important to recognize and understand them, so that individuals and organizations may contribute positively to working against their influence.

Categories
Compliance and ethics business case studies

THINX, Miki Agrawal, and the immature leadership of a visionary entrepreneur

THINX was founded by Miki Agrawal with the ambition of disrupting the feminine hygiene industry. The company makes underwear specially designed to be worn by women on their menstrual periods. In line with this female-centered product and its revolutionary approach to a timeless need, THINX has a mission to re-center the public discussion about periods and women’s bodies. The company has become known for its provocative, bold advertising campaigns on the internet and in the New York City subway.

However, the company has also become known for something less progressive: allegations that its founder-CEO Agrawal created a hostile work environment with inappropriate behaviour and insufficient management controls.

THINX started with the objective to normalize the way people talk about periods, making it no longer a taboo topic. This societal change is an admirable goal, but at THINX it was undermined by an immature compliance culture that perverted this openness into permissiveness for mistreatment and poor conduct. It may be a positive societal change to open and encourage dialogs about feminine hygiene practices and women’s bodies, but the standards for treatment of others and respect for people’s personal boundaries, everywhere in life but especially in the work place, should not be subverted in interests of promoting this message. Empowering women does not stop at the office door, especially in a company with this ambition as its supposed core value.

Agrawal, who has successfully started several businesses, has not been so successful in taking a professional approach to ongoing operations at those organizations. Her ideas and approaches to entrepreneurship may be disruptive in a good way – novel, unique, bold – but her management style appears disruptive in a bad way – immature, overly casual, confrontational. Personal conduct and character ethic should distinguish the profile of a CEO, not tarnish it. A true leader should focus his or her philosophy into appropriate behaviour and interactions with employees and a tone at the top of professional integrity.

Despite Agrawal’s own behaviour that crossed the line, she could have made up for her managerial shortcomings by placing people around her whose leadership could contribute to a more acceptable corporate tone for the employees while still servicing the cultural change Agrawal wanted to encourage in the world at large. Adequate management controls such as a formal, experienced HR department and written employee policies and procedures would have helped to set a standard towards which the company could mature.

THINX replaced Agrawal as CEO with Maria Molland Selby, a more traditional leader who was worked in a variety of established companies included Thomas Reuters and Dow Jones. Selby also is a passionate about the THINX product from a personal perspective, hopefully she can value the people working at THINX as individuals by treating them positively and focus on a corporate culture that will support the company’s goals of destigmatizing feminine and changing the product market to make it better. As for Agrawal, she has rebranded herself as a SHE-eo and a disrupt-“her,” indicating that her interest is really on focusing on her perceived positive accomplishments and the future, rather than learning from the criticisms of the past, which she perceives as obstacles or tests rather than self-created challenges or failures to mature.

For more detail on THINX and Miki Agrawal, read Noreen Malone’s story on The Cut.

Categories
Best Practices

Essential compliance tips for small businesses

Owners and managers of small businesses often may not recognize the immediate importance or value of implementing a compliance program. Small businesses, especially new ones, are concentrated on surviving financially, refining their market and/or products, and identifying themselves and their leaders in an appealing and sustainable way. With these priorities in sight, compliance may fade to seem to be an optional function, something that can be started up in the future or only when necessary or required. However, establishing a compliance program from the beginning can actually service all those priorities. There are several compliance values and practices which can be easily implemented to get any small business off to the right start.

  • Create a Compliance Manual: Similar to an Employee Handbook, a Compliance Manual is the one-stop reference bible for the policies and procedures necessary for running daily operations of the business. These can be concrete, such as policies governing equipment use, information systems, or reporting of workplace injuries, or conceptual, such as Code of Ethics, gifts and entertainment guidelines, or anti-harassment policy. The policies should be tailored to the needs of the business. Don’t be intimidated; they can be simple as well as being a work-in-progress. Contemplating what rules are needed to cover a business’s practices can help to define what those are as well as provide the fundamental structure that can always be scaled up in the future.
  • Raise compliance awareness among employees: Employee training is critical for fostering a culture of compliance. This is true even if the business is a sole proprietorship with only the employee-owner to educate. All organizations are impacted by local, state, and/or federal regulations in at least some area of their operations, and all businesses would benefit from a strong perspective on ethics and integrity. Compliance awareness doesn’t require a comprehensive or expensive suite of training materials. It can be as simple as discussing dilemmas about conflicts of interest, learning about and checking for updates from the regulator of the business’s industry, or keeping an eye out on developments with competitors, peers, and stakeholders that may indicate changing legal or risk landscapes or shifts in the market to anticipate.
  • Reward ethical behaviour and compliance adherence: Employee integrity and individual contributions to a culture of compliance should be considered basic factors in evaluating performance across the organization. Indicate to employees in all roles that their conduct matters and is a measurable part of their performance. This is the most powerful, direct way to set a tone that employee culture rewards and recognizes doing the right thing consistently and identifying with strong values that reinforce that as a priority.
  • Consider sustainability in the pursuit of profits: Small businesses are reasonably driven by the intention to make the money they need to earn in order to survive and eventually grow. However, the ends do not have to justify the means – the means by which business is done will be what defines the image of the company. A poor reputation or a business model that does not build relationships will be bad advertising for the business and emphasize short-term survival over long-term success. Clients and products should be chosen with a clear vision as to how they can scale and grow and what identity or purpose they serve now and in the future.
  • Assess risk: Get in the habit from the beginning of thinking strategically about risk. In concert with sustainability, having an accurate and reliable identification and assessment of the risks to the business will help to direct growth and act responsibly on ambitions. Challenging business procedures to brainstorm about risks and consider whether they are being protected against adequately can be straight-forward yet packs a big impact in business planning.

Encouraging sustainable business practices, reasonable risk tolerance, employee integrity, and organizational ethics are all accessible and easy to implement business values. A corporate culture that promotes these genuinely and early in its foundations is well-prepared for business success.

Categories
Compliance and ethics business case studies

Tinder and the role of compliance in fostering professionalism in start-ups

Tinder is a well-known dating app which matches users based on location and social media profile compatibility. It is infamous for its “swipe” interface where users register their reaction to potential matches by swiping right on the screen to register an interest in connecting or swiping left to dismiss.

Tinder was founded by a group of childhood and university friends, most prominent among them Sean Rad. The spirit during the early days of Tinder is presented as rowdy, social, creative, and disruptive – a start-up with a millennial energy where the fun and approachability embodied in its product was inspired by its corporate identity.

Eventually, however, friendships began to sour, the novelty started to wear off, and controversy began to take seed. One of the co-founders, Whitney Wolfe, fell out with Rad and another co-founder, Justin Mateen and filed a lawsuit alleging discrimination, sexual harassment, and retaliation. Wolfe has gone on to found a competitor dating app, Bumble, in which only women can initiate communicate with their male matches. Gender imbalance, public health, personal security, and data privacy are all major concerns which have been raised against Tinder’s operating model.

In all cases, Tinder has only been able to be reactive to these issues, not to preventively address them. This goes down directly to the fact that Tinder has no native culture of compliance. Tinder has a start-up culture as described above – entrepreneurial, excitable, informal, and innovation-focused. In these dynamic cultures there is a tendency to eschew traditional foundations as staid, too likely to impose restrictions or rules that will stunt growth and prevent transformative achievements. All the focus goes on being fast-moving.

Indeed, the image of the plucky entrepreneur starting a business by maxing out personal credit cards and taking customer calls from the garage at home is an endearing and enduring one. However, when this start-up gets some cash and energy and scales up, often the investment is concentrated on people who will bring the product to market – engineers, designers, marketing and sales staff.   The below the line functions – HR, operations, finance, and indeed compliance – often stay with the principals or outside vendors for as long as possible, to the detriment of the development of compliance values at the core of the organization. This may be practical to achieve profit objectives, but it’s not professional.

A forced culture of compliance will never be a natural one. In the complex business and regulatory environment today, it would be wise to include among the early employees someone who can set the stage for a genuine culture of compliance from the beginning. A company that grows up aware of compliance and ethics obligations and has an authentic, competent champion for employee integrity will not have to try to develop this later on when it may be too late for it to take genuine hold.

For a deeper look into Tinder’s roots and Rad’s growing pains, check out this story by Nellie Bowles for The California Sunday Magazine.

Categories
Compliance in popular culture

Margin Call and unethical crisis management in the financial services industry

The 2011 movie Margin Call focuses on the conduct of the employees of an investment bank in disaster mode. The movie takes place in the prelude to the 2008 global financial crisis. During a reduction in workforce, an analyst reveals that the firm’s predictive models are showing that its portfolio of mortgage-backed securities will soon experience losses which will exceed the highly-leveraged value of the firm and lead to its bankruptcy.

The rest of the movie centers on the behavior of the firm’s employees and senior management and the choices they make in handling this discovery. Unsurprisingly, many of them model unethical decision-making and provide cautionary examples from which governance and compliance structures can take advice for what to prevent.

  • Key man dependency and lack of transparency – The entire movie revolves around the too-late discovery of the projected losses by an analyst. His boss was working on a project to try to figure out what was wrong with the firm’s models, but he was laid off before he finished his analysis. This scenario suggests the conclusion that if the boss had not been working alone or had been sharing his work in progress sufficiently, then the problems could have been discovered earlier and the entire dilemma could have been avoided or at least mitigated. An insecure overdependence on the work of one vulnerable man and a lack of honest disclosure led to this firm’s undoing from the very start.

  • Corporate code of ethics and culture drivers – A firm’s compliance program sets a tone and provides a rules-based structure for employees. Ultimately each individual still has the freedom to make unethical or inappropriate decision for his or herself, but the choice architecture provided by a firm’s governance controls matters for setting expectations. Corporate enablement of immoral or ethical behavior starts at its simplest practices, such as reimbursement of expenses, especially in a business where the financial upside for compensation is immense. In a firm where an anything goes culture reigns, the downside of this culture is also immense.

  • Tone at the top and unethical executive decision-making – In a series of overnight meetings, the firm’s senior management decides to hold a “fire sale” and dump their toxic assets to limit their own exposure by dispersing the risk through the markets and ripping off their counterparty broker-dealers. They also know that their customers will quickly realize what they are doing and be disenchanted by the deceptive sale of only their troubled mortgage-backed securities holdings. Senior management justifies and solidifies their choice to destabilize the entire market and subject counterparties and clients to losses to avoid their own bankruptcy.

  • Lack of business sustainability due to dishonest practices – By selling the toxic mortgage-backed securities to the counterparty firms which should be their trusted partners, the traders end their careers, as no one will do business with them again in the future. They are compensated handsomely with promised bonus pay-outs, but there is another large reduction in workforce once their dirty work is done. The principals of the firm plan to profit from the coming financial crisis, but their business as it was, as an investment bank, is over.

  • “It’s just money” – moral relativism as justification of unethical behavior – The CEO and chairman of the board takes an apparent long view on the actions of his firm, seeing their choice to deceptively unload toxic assets on the market in order to stem their own losses by kicking off systemic disorder, as a mere reaction. “It’s just money” is a wilful disconnection from the human and integrity costs; believing that the entire economic system is a historic construct makes wrongdoing within it blameless. However, this is not reality; financial crises have real impacts and victims, and money is not just “pieces of paper with pictures on it.”

At every turn, Margin Call exemplifies bad corporate conduct, insufficient compliance and governance controls, and unethical decision-making. This movie provides a primer as to the devolving organizational accountability that set the stage for the 2008 financial crisis.

Categories
Compliance and ethics business case studies

Zappos and the ethics of change management

Zappos is a leading online retailer and presents an interesting ethics case as it copes with the challenges of remaining competitive. A remaining pioneer of the dot-com boom and now a subsidiary of Amazon, Zappos has thrived and innovated under the leadership of Tony Hsieh, known not only for the selection of products it offers, but also for its customer services standards and social media engagement.

Like all enduring enterprises, Zappos faces the challenge of reinventing itself to strive for longevity and sustainability. Paradoxically, one way leaders try to retain relevance and stay appealing to both customers and employees is to embrace change. The thinking often goes that fixing things before they are broken is better than turning up one day and realizing suddenly nothing works. This self-inflicted evolution can lead to positive growth and a more forward-facing structure that is built for the future, but it can also be destructive to a corporate culture that people rely on for consistency and security. In these times of change, ethical considerations taking a backseat to a lean business model is not a sustainable approach.

The 2008 financial crisis has seemingly convinced an entire generation of leaders that business has entered new, uncharted territory and leaders must continually attempt novel structural disruptions to their organizations as a response. Established companies seek to retain their footing or get a leg up on their competitors, both for customers and for employees, by reimagining management in unusual and often highly-conceptualized ways. This took shape at Zappos in 2015 via a new management structure called Holacracy. This abstract system eliminates managers and much of the corporate hierarchy in favour of esoteric, philosophical concepts and flat, self-directed leadership.

These modern visions of management seek to enfranchise the individual. However, if not carefully implemented, they can have the opposite effect. Instead, they create a leadership vacuum and a change process where no one is in charge because everyone is, at least in theory, empowered. The efforts of Zappos to reinvent itself as a flatter, evolved organization with far-out corporate-speak structures, ambitious manifestos, and abstract solutions to common sources of modern employee dissatisfaction are interesting to study but challenging to implement. At their worst, they can lead to employee disengagement and a company that proceeds rudderless, having been stripped of its long-tenured employees via voluntary leave packages and its conventions through generic, buzzword-driven processes that have no intrinsic meaning or applicability to the specific needs of that business.

Change management is a delicate process which must be grounded in a sensitivity for the humans experiencing the change and concretely connected to real considerations like individual development, pay, and productivity. Making choices about the direction of a business which affect people’s livelihoods directly cannot be done ethically if it is done experimentally. Prepared, careful communication and incremental change with absolute transparency and clarity, especially toward the way people will work and be trained and paid, is imperative to maintain integrity.

For a comprehensive look at the radical corporate reorganization efforts at Zappos and their effects on employees, Roger D. Hodge’s 2015 story for New Republic is a great read.

Categories
Compliance in popular culture

Selected TED/TEDx talks for compliance and ethics insights

TED and TEDx conferences and events have become important and popular venues for speakers from all walks of life.  This includes academics and business leaders but also ordinary people who have had inspiring or extraordinary experiences, to share their insights and stories. Given how ever-present ethics and morality are in business and life, many talks touch on useful compliance topics.

  • Creating Ethical Cultures in Business (Brooke Deterline) – We must question why we don’t speak up on behalf of other people or ideals, and how it makes us feel after we encounter a situation where we want to say something but don’t. Challenging discomfort and fear can help us advocate for each other and our principles and create corporate cultures where standing up courageously and speaking our values is seen as safe and helpful. Courage is an inspiring and powerful antidote to corruption and unethical behavior.

  • Building Business on Character Ethic (Kevin Byrne) – Commercial profitability and competitive advantage dominate most metrics of business success, but how can these be achieved and sustained without integrity? Taking care to do the right thing in all areas of business – from dealing with customers to retaining employees and everywhere in between – and avoid reputational risk are powerful drivers in building a business designed to last.

  • Why Credibility is the Foundation of Leadership (Barry Posner) – Speaking to the perennial compliance topic of tone at the top, leaders must be people worth believing and following. We evaluate whether those in senior management or supervisory positions are competent and credible. Expertise, intelligence, passion, and innovative thinking – all of these things are also necessary for leadership to succeed, but in order for anyone to believe in them, integrity must come first.

  • We Need a “Moral Operating System” (Damon Horowitz) – A strong, developed moral framework is necessary for knowing what to do with all the information and power we possess and must make decisions about how to use on a regular basis in both business and life in general. Ethical decision-making is challenging and nuanced and can even be awkward. Thinking, discussing, debating, and defining beliefs are all integral to understand our human ability to distinguish right from wrong and make a principled choice on how to act.

  • Our Buggy Moral Code (Dan Ariely) – Confronting the theory that purely bad people are to blame for the majority of bad things that happen in society, the work of behavioral economists such as Dan Ariely suggests that human behavior is far more complex than static good or bad values. Rather, wrongdoing in decision-making is influenced greatly by intuition and context. Situational awareness and a strong affinity for personal morality are therefore important mitigating factors to unethical behavior.

This is merely a brief selection of TED/TEDx talks touching upon personal empowerment, entrepreneurship, leadership, decision-making, and behavioral economics – all topics which are linked powerfully to compliance and organizational ethics.

Categories
Compliance and ethics business case studies

Theranos and the clash of financing emerging high-tech enterprises and regulatory compliance

The mysterious corporate life of Theranos illustrates many of the challenges that a disruptive business model faces when competitive ambitions take precedence over business foundations. A corporate environment that tolerates, or indeed relies, on a lack of ethical controls develops a culture where misleading and non-compliant conduct becomes the unsustainable norm.

Theranos is a technology company in the health care industry. It has become well-known for its eccentric, charismatic founder Elizabeth Holmes, a precocious and provocative entrepreneur who began developing the blood testing technology Theranos purports to be producing while she was a student at Stanford University. Theranos received tremendous attention from the media, undertaking several successful fundraising rounds and winning prized corporate partnerships and awards for its innovations on the basis of this publicity, all before any of its devices were ever proven effective.

Typical of many high-tech startups, Theranos operated in secrecy, with Holmes acting as its chief evangelist and marketer but speaking always in aspirational terms. Confidentiality, of course, has its place in launching new products to market – especially in the highly competitive and fast-changing technology industry. Beating other firms developing in the same space can make or break disruptive products and the companies that market them. However, these companies and their products have to be real, and an overemphasis on secrecy can also be a red flag for a pervasive fraud.

Unfortunately, all that glitters does not seem to be gold with Theranos. Despite huge valuations and capital raises, the blood testing technology has been criticized for lack of peer-review and has failed to stand up to validation studies. FDA inspection reports necessary before the devices could be sold on the commercial market indicated that the devices were not validated or approved. The media and scientific community turned skeptical of Theranos as time went on, and corporate partners have suspended or cancelled their engagements with the company, which is under criminal investigation by the U.S. government. Laboratories have failed inspections, lost their licenses and certificates to operate, and been closed. A whistleblower came forward regarding design defects in the blood testing technology, leading to a storm of negative publicity and investigations. The future viability of Theranos, and possible liability of Holmes herself for potential wrongdoing, remains uncertain.

Theranos and Holmes, who created a cult of personality around herself which even if briefly convinced the media, investors, the board, and the employees of Theranos to accept her at her word, perfectly illustrate the integrity pitfalls of financing a new company about which the investors are only allowed to know what they are told. Traditional critical review and the studied analysis of outside observers shouldn’t be abandoned in the heat of the venture capital moment due to the persuasion of a person who seems ambitious and charismatic. To do so could be as serious as enabling fraud at the expense of due diligence.

For more insight on the case of Theranos, Nick Bilton’s investigative report for Vanity Fair is an excellent resource.

Categories
Compliance in current and historical events

Ford Pinto and organizational integrity

The Ford Pinto debacle of the 1970s demonstrates vividly that focusing on commercial pursuits at the expense of integrity considerations can have a disastrous effect on consumer safety.  No historical survey of organizational ethics and decision-making is complete without a study of the controversial production of this vehicle.

The Ford Pinto was a subcompact car made and sold by Ford Motor Company from 1970-1980. The design of the car left it vulnerable to fire in the event of a rear-end collision due to the location of the fuel system between the rear axle and rear bumper. Though crash testing indicated heightened risk, and safety was questioned by some engineers, Ford proceeded with manufacturing the vehicle as designed. As early as 1973, Ford began receiving reports of catastrophic injuries in fires after rear-end collisions at low speeds in Pintos. Relying on standard review routines, Ford found no justification for a recall. Issues with the Pinto’s safety and continued non-action on the part of Ford continued until Ford finally recalled the Pinto in 1978, while claiming it was only doing so due to public outcry and still not acknowledging any design defect in the car. Subsequently over 100 lawsuits were brought against Ford in connection to the Pinto.

This is perhaps the seminal case of business choices to value commercial interests over consumer protection. Individual designers and engineers at Ford realized that the Pinto could have safety issues, but they worked under immense time pressures and in a structured, hierarchical project management system where people made decisions that were disconnected from the ultimate outcome of the product. The production of the Pinto was a process dominated by routines that emphasized expediency and profit. Relaxed regulations due to political pressures on the marketplace meant that companies like Ford Motor Company could choose whether it was economical or expedient to meet certain standards rather than making these decisions based on regulatory requirement or safety concerns alone.

The Ford Pinto case also lays bare the “bad apples” theory of ethics, in which corporate scandals that harm the public are often blamed on a bad person doing bad things. In reality, most people involved in these situations are good people who do not intend to do bad things, but make choices in isolation or under duress, as part of routines, which have a knock-off effect and can lead to disastrous results later.

For a very complete and powerful contemporary analysis of the Ford Pinto case, Mark Dowie’s 1977 Pinto Madness article in Mother Jones is a must-read.