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The changing nature of, and expectations for, trust

Discussions of trust and honesty are popping up everywhere in the public discourse. From disputes over what constitutes “fake news” to discussions involving “alternative facts,” the current culture is obsessed with the struggle to determine what’s really real. Who can be believed, and why? How does anyone know for sure? The objective of establishing trust in an environment where the goalpost of the truth seems to be constantly in motion is challenging and even frustrating. However, in such an atmosphere, a flight to quality for integrity in ethical character and decision-making is needed more than ever.

Organizations must grapple with the fluid nature of trust and the expectations around it, in order to have any hope of inspiring trust and faith as cultural norms both inside and outside the office.

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